What I do
Grow with intention.
Too much of this industry still runs on media-buy logic – a rate card, a deliverable count, a reach number to hit. I start somewhere else. Creators are partners with a point of view, not inventory to be booked.
Creator & Influencer Strategy
Creator ecosystems, program design, ambassador communities, partnerships, briefs and measurement frameworks. Creators who share your brand's story across social, podcasts, newsletters and beyond, plus creator and UGC content built for your own channels.
Support ranges from a toolkit your team runs to full end-to-end management.
Social Strategy
Social-first brand strategy, platform planning, content ecosystems, cultural insights and ideas built to live where people actually spend their time. Includes social listening, content planning and tone-of-voice work for brands whose feeds don't yet sound like them.
Campaigns & Creative Consulting
Big idea development, creator-led activations, launches and senior strategic support for brands and agencies that need an experienced partner at the table.
Where influencer, UGC or creator work needs to fit cleanly into a broader PR or social plan, this is where that integration happens – à la carte PR support is also available.
Creator Coaching
One-on-one guidance for creators sharpening their positioning, partnerships, content strategy and long-term business.
After more than a decade on the agency and brand side, I know what brands look for, and what makes them come back. Less time wondering where the next deal comes from, more time creating.
Additional bespoke services available upon request.Himawari is a fit if…
You're looking for a strategic partner across creators, social and comms who'll tell you what's actually working.
You're committed to collaborating throughout the process – whether that's insight I need from you as a founder or business owner, or a strategic pivot we explore together because the data said so.
You need senior expertise that works like an extension of your team, with fewer layers, more flexibility and a clear path forward.
If you’re nodding, you’re in the right place.
The Himawari process
While my process will always be customized to you, with any Himawari project you can expect a version of the below.
01
The Ask
Understanding your business needs and the tactics most likely to get you the results you want.
02
Audit
An in-depth analysis of what's working for your brand and your competitors, and where the opportunities are.
03
Strategy
Pairing audit insights with industry best practices to build a custom strategy designed around your KPIs.
04
Toolkit
Once we're aligned, every material needed to execute gets built. You always have access to all of it.
05
Execution
The toolkit gets used, either by you or by me, with regular check-ins to assess performance.
06
Refinement & Growth
Analyzing results and aligning on optimizations based on what we've learned. If you want, we partner longer-term.